Significant changes in people’s professional lives are often cooked over low heat and with the patience of a Tibetan monk. Until one day, through effort and giving rise to inspiration and desire, they end up materializing. It’s a break. One before and one after. And so it happened to veronica dychtera 36-year-old entrepreneur from Buenos Aires who decided to launch a new business in the midst of a pandemic – she already had a previous one that she sold for $50,000 that she used as an investment – inspired by the moments and experiences shared with her grandmother in the kitchen.
It is about Bechamel, an own brand of high-quality aprons and other textile elements with which it managed to invoice $5,000,000 in its first year of life. Likewise, he managed to expand his business and already exports to more than six countries, including the United States, Switzerland and Mexico.
“Bechamel is my third venture, with which, after having had a first and second experience, always in the digital world, I decided to create a brand. And it is born a little from family gatherings, at home, and inspired by love for cooking, for aromas, for what brings us those memories. Many times certain foods are passed down from generation to generation, and a bit of all this is brought to me by my 94-year-old grandmother Lilia, who is the center of the family.“, revealed Dytcher in dialogue with Infobae.
“She is like my second mother, she is the one with whom I continue to go to drink mate on Fridays, she is the one with whom I chat. What Bechamel has is that she has to do with me, he is very genuine with what I am, the family, what inspires me and matters to me, “she deepened.
“I made a brand of items for the home, but especially for the kitchen. I seek to beautifully dress those everyday moments, no matter what traces or stains they leave. They are sustainable products, the idea is that they can be used a lot and that they pass from generation to generation. That is why we also look for high quality”, summed up the 36-year-old entrepreneur from Buenos Aires.
In the three years that it has been designing and producing together with a team of 20 people, the brand, which operates through a digital store and social networks, has so far sold more than 5,000 aprons, 4,000 tablecloths and 8,000 accessories.
Dytcher’s starting point as an entrepreneur had to do with the birth of León, her first child. She realized that she wanted to be a full-time mother and move away from the corporate world in which she had worked for many years to give way to things that had to do with her family, her personal tastes, her inspiration and ideas. her.
While raising her first child – Julia was to arrive later – she began to give space to her more personal projects and launched her first venture linked to games for children. After the success that she reaped in a short time, she was able to sell it and follow the entrepreneurial path.
Dychter stressed that from the beginning she had a network of family and women who accompanied her. “I was able to surround myself with people who were able to guide and accompany me in all these years, at a design and styling level. My friend Natalia designs the aprons, I have another friend who is the stylist and I put together a team of photographers, video and social networks”, she explained.
I try to make my products sustainable so that they can have uses and uses, and that they can pass from generation to generation. That’s why we also look for a high quality
In this sense, he highlighted the growth that Bechamel had in the last time in which it was able to market its products abroad in a context where the domestic market saw consumption moderate due to the high inflation registered in the country.
“I started exporting to Uruguay. An acquaintance wrote to me telling me that she wanted to take the products to that country and that’s how I started. Later, sales to Chile followed and Colombia emerged in the midst of a pandemic. Now we are working with Mexico, the United States and also opening the Paraguayan market.”, he highlighted.
“My best year was the first of the pandemic, by far. At the billing level, it was crazy. Last year I did not reach the same number as in 2020, but it was also good, and in this 2022 I hope to exceed the turnover of the first year. My projection today has to do with the field of being able to export and open the market abroad”, said the young entrepreneur.
Meanwhile, he stressed that in the face of what is to come he wishes to continue growing and that “the universe of Bechamel has a physical space both in Argentina and abroad.”
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